Friday, March 12, 2010

[Airline Business] New Entry from Victoria Moores: bmi: the branding mystery revealed

Summary:
Ever since bmi rebranded from its former incarnation as "British Midland", it has insisted that the 'i' in bmi didn't stand for anything. In the first few days following the announcement, I witnessed the confusion of passengers and staff first hand (I worked for bmi when...

View the entire entry:
http://www.flightglobal.com/blogs/airline-business/2010/03/bmi-the-branding-mystery-revea.html

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