Friday, January 1, 2010

[Airline Business] New Entry from Kerry Ezard: BA turns to kids for branding advice

Summary:
British Airways is looking for a panel of kids aged eight to 14 to help steer its future branding towards younger passengers.

View the entire entry:
http://www.flightglobal.com/blogs/airline-business/2007/05/ba-turns-to-kids-for-branding.html

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