Saturday, October 31, 2009

[Airline Business] New Entry from David Field: (Air)Born to be wild: Southwest, breaking its own rules

Summary:
Talk about your contrarians. Southwest, the airline that wrote the book on low-cost orthodoxy, is again breaking its own rules again. The Gospel according to Herb holds that if you want to keep costs down and fares low, you fly...

View the entire entry:
http://www.flightglobal.com/blogs/airline-business/2006/04/airborn-to-be-wild-southwest-b.html

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